National HoReCa Manager
Обязанности:
Cultivate and maintain strong relationships with key national and regional HoReCa clients, to ensure effective collaboration and partnership.
Identify new business opportunities within the HoReCa sector and develop strategies to penetrate new markets or segments.
Develop and execute comprehensive business action plans aligning them with Company policies and strategies, focusing on revenue growth and market share expansion in the HoReCa industry.
Drive sales growth within the HoReCa channel by implementing effective sales strategies and tactics.
Set and achieve sales and revenue targets specific to the HoReCa channel, continually monitoring performance against KPIs:
Sales volume targets achieved;
Market share targets achieved;
Channel share targets achieved;
Brand/sku availability targets achieved.
Promote our products and services to HoReCa clients, highlighting their relevance and value to their businesses.
Collaborate with Marketing, Sales, Trade Marketing teams to develop targeted campai
Требования к опыту:
Higher education;
3-5 years of sales experience on relevant positions in a well-established FMCG companies, managerial experience (team management);
HORECA sales channel specifics knowledge and market knowledge
English (upper-intermediate level)
Readiness for the business trips across KZ
Specific knowledge: Knowledge of the relevant beer market, knowledge of the specifics and legislative and regulatory framework related to sales organization, delivery of finished products, production, and advertising of alcoholic/non-alcoholic beverages. Knowledge of methods and procedures for developing forecasts and current product sales plans, as well as methods for studying product demand. Knowledge of contracts negotiation and execution. Knowledge of beer quality requirements. Knowledge of product storage and transportation norms. Understanding of beer production, marketing technology, and distribution, as well as knowledge of the company's production capabilities and facilities. Basic knowledge of accounting and f