We provide field audit services for:
- Discounters and convenience stores
- Non-chain retail
- Specialized stores
- Medical institutions
- Duty Free (with permission provided by client)
Retail audit is a program for collecting field information (including market indicators such as presence, retail shelf audit, key players, advertising activities, and more) in main distribution channels.
The data from retail audits allows to evaluate the effectiveness of trade marketing solutions for making timely decisions.
The format of retail auditing also includes Price Check/Price Monitoring - a program for price monitoring in key distribution channels.
CENSUS is a one-time audit, aimed at obtaining data on prices in key distribution channels, to update its own pricing policy and analyze the pricing policy of competitors.
Creation and actualization of bases on representation of client's/competitors' goods in distribution channels, formation of bases with potential points of sales.
Mystery audit in retail is the evaluation of service quality using specially trained secret shoppers in various points of sale, from chain retail outlets to online sales channels.
Audit of medical institutions, pharmacies
The audit of medical institutions and pharmacies is aimed at checking the quality of merchandising, OOS of the client's product, availability and placement of advertising materials.
Field Staff Audit
Field staff audit is the measurement of the duration of work operations by field staff in retail outlets. The service is designed for better planning of trade marketing and sales activities. Salesforce audit includes participation in motivational programs for staff.
Checking and entering information in electronic form, processing field documentation, generating summary information upon client's request.