E-commerce Head

Обязанности:
1. Sales Planning and Sales Management - to increase e-Store sales   

2. Marketing & Promotion planning 

- to increase sales 

- focus on Promotions 

- detailed budgeting and ROI (Return on Investment) Management   

3. Target Audience (End Users) Communication Management / Planning performance management - especially CRM (Customer Relationship Management) - email - push notification  

 4. Customer Purchase Journey analysis and improvement Purchase Funnel analysis and areas to improve * Visitor **Add to cart ***Check out ****Purchase Order where and why we are loosing, how can be improved   

5. Performance Marketing Past Campaign / Post Promotion analysis 

- find out effectiveness of Media Strategy/Mix check ROI efficiency on promo-activities