Corporate & marketing communications specialist

Responsibilities: 

• Manage local PR activities: localize central press releases & create local releases to pitch into media; 
• Manage media pre-disclosures (host media interviews under embargo), proactive media pitching based on hot topics, e.g. sustainability, diversity & culture, or for spokesperson / executive interviews / profiling; 
• Organize dedicated Canon media events, attend and support local trade shows with media dedicated programmes/stand tours/interviews;
• Influencer marketing & blogger outreach management to attain mentions on influential social media accounts and blogs.
  
  Requirements: 
• Minimum 5 years’ experience in PR, social media, influencer and content strategy;
• Experience in social media marketing for lead generation and branding; 
• Demonstrated success of PR/social campaigns and programs that have helped drive rapid adoption of new products in emerging categories; 
• Proven ability to own both the narrative and the results;
• Knowledge of social media/networking platforms and monitoring tools;
• English language is a must.