
Corporate & marketing communications specialist
Responsibilities:
- Manage local PR activities: localize central press releases & create local releases to pitch into media;
- Manage media pre-disclosures (host media interviews under embargo), proactive media pitching based on hot topics, e.g. sustainability, diversity & culture, or for spokesperson / executive interviews / profiling;
- Organize dedicated Canon media events, attend and support local trade shows with media dedicated programmes/stand tours/interviews;
- Influencer marketing & blogger outreach management to attain mentions on influential social media accounts and blogs.
Requirements: - Minimum 5 years’ experience in PR, social media, influencer and content strategy;
- Experience in social media marketing for lead generation and branding;
- Demonstrated success of PR/social campaigns and programs that have helped drive rapid adoption of new products in emerging categories;
- Proven ability to own both the narrative and the results;
- Knowledge of social media/networking platforms and monitoring tools;
- English language is a must.