Digital Marketing Operations Manager
1. Development and Implementation of Digital Strategies: Crafting and executing digital marketing strategies that align with the company's overall objectives and target audience's needs.
2. Management of Digital Campaigns: Overseeing digital campaigns across various platforms (e.g., social media, email marketing, company website) to enhance brand presence and product awareness.
3. Analytics and Reporting: Analysing digital campaign performance using tools like Google Analytics 4 and preparing reports to measure ROI and inform future strategies.
4. SEO and SEM Management: Ensuring the company's online content is optimized for search engines and managing search engine marketing campaigns to improve visibility.
5. Website Management: Overseeing the company's website, ensuring it is up-to-date, user-friendly, and reflects the brand's message accurately.
6. Social Media Management: Managing and growing the company's presence on social media platforms through engaging content and community interaction.
7. Digital Content Creation: Collaborating with the content team to create high-quality digital content that resonates with the target audience.
8. E-commerce Strategy: Developing and managing online sales strategies, if applicable, to increase digital sales of pharmaceutical products.
9. Management third parties and service providers
10. Collaboration with Cross-Functional Teams: Working closely with sales, marketing, and product development teams to ensure cohesive digital marketing efforts.
11. Staying Updated with Digital Trends: Keeping abreast of the latest digital marketing trends and technologies, especially those specific to the pharmaceutical industry.
Требования к опыту:
Social media, email marketing, company website