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E-commerce Head
Обязанности:
1. Sales Planning and Sales Management - to increase e-Store sales
2. Marketing & Promotion planning
- to increase sales
- focus on Promotions
- detailed budgeting and ROI (Return on Investment) Management
3. Target Audience (End Users) Communication Management / Planning performance management - especially CRM (Customer Relationship Management) - email - push notification
4. Customer Purchase Journey analysis and improvement Purchase Funnel analysis and areas to improve * Visitor **Add to cart ***Check out ****Purchase Order where and why we are loosing, how can be improved
5. Performance Marketing Past Campaign / Post Promotion analysis
- find out effectiveness of Media Strategy/Mix check ROI efficiency on promo-activities