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Senior Brand Manager
Обязанности:
Brand / category strategy and plans development and implementation
Business reviews, on-going market / competition / brand / category / initiative performance in-depth analysis and action plans, management reporting
Innovations & NPD: development and launch of new products and packaging innovations
Consumer understanding and marketing research: both tracking and ad-hoc
Brand 360 communication campaigns development (incl. TVC, BTL, digital, in-store): leadership from idea to implementation and post analysis, pack design & POS development
Brand / category P&L analysis and cost optimization . Brand budget management & tracking
Требования к опыту:
Fluency in English, both written and spoken and you are advanced user of MS Office (Word, Excel, PP)