Brand Manager

Expected Work:

• Review and agree brand objectives and prepare volume, value and margin forecasts, support and TTS budgets as input to the Annual Plan and Contract respectively.
• Achieve agreed Annual Contract brand volumes, underlying volume growth, Trading Contribution and market shares.
• Lead the process of brand development in line with Category strategies.
• Develop Company-wide deep understanding of market dynamics and consumers, with help/support from the MR Department and third-party MR agencies.
• Develop distinct advertising employing Unilever prescribed systems and procedures.
• Ensure that Category/Brand media plans are in place and adhered to.
• Train and develop subordinates in order to raise their skills, competencies and potential for future progress.
• Lead the process of deploying innovations on time in full in the marketplace in line with the Brand Vision Plan.
• Develop activation plan to meet JTBD through activation team.
• Propose, control and reconcile Support Budgets.
• Ensure that accurate Demand Plans are in place.
• Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.
• Liaising with external teams – creative agency, media agency, activation agency and PR agencies on brand activities.
• Regularly review market pricing and propose changes to ensure that the brand remains competitive in the marketplace as well as maintains required.
• Engaging consumers to gain an in depth understanding of the category and need for specialist hair care products.
• Ensuring availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.
• Liaising with the QA team to resolve any quality issues quickly with minimum effect to product quality.
• Obtain buy in from relevant key stakeholders in the Company including the MC to implement strong trade/consumer attack plans.
• Work closely with the CD team to ensure timely deployment of campaigns and trade plans as well as to ensure that adequate stock pressure and visibility is maintained.
• Maintain good working relationships with the supply chain team in managing stock levels to ensure timely implementation of plans.

Requirements:

• University degree and preferably MBA in Marketing discipline.
• Preferably, having minimum 3-5 years Brand Manager experience in FMCG sector.
• Excellent command of both written and spoken English fluently, additional languages welcomed.
• Team player; needs to develop good relationships with 3rd parties and agencies.
• Needs to have good interpersonal & influencing skills.
• Strong analytical and conceptual skills.
• The ambitious position holder should be self-initiative and needs to have passion.
• Dynamic professional with strong communication skills.
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets.
• Hard-working professional, being able to work under pressure, with high frustration tolerance.
• The ability to successfully carry out multiple tasks simultaneously.